The designer behind Soulbound, Kelly Zogheb, has been obsessed with video games and pixel art for as long as she can remember. She recalls a childhood spent constantly playing Nintendo video games and creating, in her words, “Geeky fan art.” After earning a bachelor degree in apparel design from Rhode Island School of Design (RISD), Kelly discovered her passion for jewelry design, and Soulbound was born! Kelly hopes to become the go-to designers for gamers from across the globe, and she’s launching her collection within our New Designer Gallery to get a start at doing just that!
JA New York: The first thing I ever designed was…
Kelly Zogheb: Sparkly embellishments on my dresses when I was really little. My mom used to sew all of my clothes and I would tell her where to add flowers, bows, and glitter puffy paint!
 
JA New York: Every morning I….
KZ: Drink a glass of bulletproof coffee. It super-powers my brain and helps me focus and be more productive.
JA New York: I never leave the house without…
KZ: My pink Nintendo 3DS XL!
JA New York: I have my breakfast…
KZ: Sitting on the couch while playing fetch with my munchkin cat Frodo.
JA New York: Jewelry is all about…
KZ: Expressing your personal style and commemorating life’s most important moments with handcrafted items made from the treasures of the Earth.
JA New York: One thing I wear every day is…
KZ: The Fairy Companion Studs from my newest collection.
JA New York: I don’t eat…
KZ: Sugar! I was addicted to sugar for most of my life, but finally kicked the habit two years ago and I feel so much better!
JA new York: My favorite restaurant in NYC is…?
KZ: Tamarind Tribeca.
JA New York: I am a maniac about….
KZ: Keeping my apartment clean and organized!
 
JA New York: My obsession of the moment is…
KZ: Super Mario Odyssey – I’m determined to get all 999 power moons!
JA New York: I’m currently reading…
KZ: The Last Jedi: Expanded Edition.
JA New York: I’m currently listening to…
KZ: The Super Mario Odyssey Soundtrack, especially the 8-bit songs!
JA New York: 5 words that describe my brand DNA are…?
KZ: Geeky; Unique; Magical; Ornate; Fun.
JA New York: My trade show uniform is…?
KZ: Cute cargo pants with lots of pockets!
JA New York: My greatest accomplishment so far is…?
KZ: Having the courage to leave my full time job and start a business alone. I’ve experienced a roller coaster of emotions ranging from exhaustion, disappointment, and discouragement to joy, excitement, and freedom. It has been more difficult than I could have ever imagined, but I’m proud of myself for going for it and not giving up!