The Silver Lady has been providing the greater St. Louis, MO area with unique and interesting jewelry in a casual and comforting environment for decades! What began as a experimental venture out of a friend’s spare bedroom quickly expanded to an outdoor stall in the Loop market area, then a stall in the Loop market, and eventually a small store front. Lori, The Silver Lady, and her husband Jeff, AKA The Silver Dude, now have three locations throughout the city, and they both get immense pleasure from discovering incredible jewelry and sharing it with their community.
JA New York: Instagram or Facebook?
Lori Shifter: Instagram
Jeff Weintrop: Facebook
JA New York: Favorite Gemstone?
JA New York: What’s your retail mantra?
LS: Listen, create a memorable experience and have FUN.
JW: Sell a story. The jewelry is free
JA New York: Dream celebrity client?
LS: Andy Garcia or Denzel Washington
JW: Zoey Deschanel
JA New York: Guilty pleasure?
LS: Watching CBS Sunday Morning in bed
JW: Ice Cream
JA New York: Favorite holiday?
JA New York: Music you play in your store?
LS: Latin Jazz
JW: Classic rock/oldies
JA New York: Music you play in your home/car?
LS: The Hamilton soundtrack and R&B
JW: The Allman Brothers
JA New York: If you had a Super Power it would be….?
LS: Remove negativity in the world
JA New York: Your most prized possession?
LS: Family photos
JW: A Rare coin
JA New York: Go-to news source?
LS: CNN MSNBC
JW: BBC news