The Silver Lady has been providing the greater St. Louis, MO area with unique and interesting jewelry in a casual and comforting environment for decades! What began as a experimental venture out of a friend’s spare bedroom quickly expanded to an outdoor stall in the Loop market area, then a stall in the Loop market, and eventually a small store front. Lori, The Silver Lady, and her husband Jeff, AKA The Silver Dude, now have three locations throughout the city, and they both get immense pleasure from discovering incredible jewelry and sharing it with their community.

JA New York: Instagram or Facebook?

Lori Shifter: Instagram

Jeff Weintrop: Facebook

JA New York: Favorite Gemstone?

LS: Sapphire

JW: Kyanite

JA New York: What’s your retail mantra?

LS: Listen, create a memorable experience and have FUN.

JW: Sell a story. The jewelry is free

JA New York: Dream celebrity client?

LS: Andy Garcia or Denzel Washington

JW: Zoey Deschanel

JA New York: Guilty pleasure?

LS: Watching CBS Sunday Morning in bed

JW: Ice Cream

JA New York: Favorite holiday?

LS: Birthdays

JW: Halloween

JA New York: Music you play in your store?

LS: Latin Jazz

JW: Classic rock/oldies

JA New York: Music you play in your home/car?

LS: The Hamilton soundtrack and R&B

JW: The Allman Brothers

JA New York: If you had a Super Power it would be….?

LS: Remove negativity in the world

JW: Invisibility

JA New York: Your most prized possession?

LS: Family photos

JW: A Rare coin

JA New York: Go-to news source?


JW: BBC news