The designer behind ShyCreation, Shy Dayan, is inspired by great civilizations that span back thousands of years. With an innate understanding of the jewelry needs of a modern woman, Shy continually crafts jewelry that is both sophisticated and inspirational, and works seamlessly into the wardrobe of an active, contemporary and on-trend woman. Shy named his popular Kate Collection after his sister Kathy. We caught up with Kathy to get some further insight into the brand’s D.N.A.

JA New York: 5 words that best describe your brand DNA?

Kathy Dayan: Beauty, Confidence, Edginess, Authenticity and Creativity

JA New York: What’s your trade show uniform?

KD: All Black and drenched in Shy Creation diamonds 🙂

JA New York: Go-to news source?

KD: The Skimm

JA New York: Guilty pleasure?

KD: Watching back to back movies on an international plane ride

JA New York: Tech must-have?

KD: iPhone…obviously…wait and my Kindle 🙂

JA New York: Favorite Cities?

KD: Paris – It’s good for the heart

JA New York: Your most prized possession?

KD: Family….or….a 24K gold coin bracelet gifted to me from my grandmother; it is from her youth and I feel honored that she wanted to share it with me. I added it to my stack of Shy Creation yellow gold and diamond bangles to create the most incredible stack!

JA New York: If you had a Super Power it would be….?

KD: To fly

JA New York: You have a one-way ticket, you’re going…?

KD: To Bali

JA New York: Won’t leave home without _____________?

KD: My Shy Creation 40″ diamond Shaker necklace…it’s a must

JA New York: Dream celebrity client?

KD: ALL the Victoria’s Secret Angels: Adriana Lima, Alessandra Ambrosio, Behati Prinsloo, Candice Swanepoel…we are in LOVE with the Angels!