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Designer Kristi Sword takes a minimalist approach to jewelry design. With an emphasis on the intricacies of proportion, classic simplicity and impeccable craftsmanship, her jewelry is intended for every day wear.
JA New York: How would you describe your brand to someone who is not familiar with it? Give us your “elevator pitch!”
Kristi Sword: I make jewelry that is simple, unique and well crafted by creating classic staple pieces that are timeless. The jewelry relies on movement and intricate care of construction rather than stones to engage its wearer/others by employing the use of subtle refinement to capture a balance of proportions.
JA New York: Do you have a particular wearer In mind when you’re designing?
KS: I design for women and men that have an understated sensibility, and an appreciation for quality. I find elegance in the masculine and find the edge of feminine. Above all, someone who is looking for comfort.
JA New York: What is your biggest source of design inspiration?
KS: Design through necessity.
Registration for JA New York Spring is now open! Use this link to register to attend. Your JA New York badge will also give you access to MJSA Expo and the Antique Watch and Jewelry Show, LUEUR, which are co-located at the Javits Center.